Do you speak the language of your customers?
Successful companies know how to continuously inspire their target group through good marketing by means of an adequate communication strategy and integration of customer needs. The same applies to products: Often, it is not the most innovative product that sells best, but one with good marketing. The decisive factor here is clear product positioning with communication of the USP and a target group-oriented approach.
Even if detergents and disinfectants are supposedly “unsexy” – product descriptions and advertising copy should not sound “sterile” and certainly not like a listless string of sentences. How is the reader supposed to get the desire to buy such a product? Perhaps you will think, but I offer the product at an unbeatable price, at which the customer can hardly say no. But what if you don’t offer the product at all? But what if you are not even asked, just because you could not arouse sufficient interest in the customer?
