Do you communicate clearly and competently on all channels?
In general all advertising measures – be it company magazines, newsletters or social media posts – aim to show the company’s competence and strengthens the customers confidence in it and its products.
It is therefore not enough to start marketing activities in which someone writes some kind of advertising text, as this – despite the corresponding investment – at best will not achieve the desired effect. Rather there is a great risk that, for example, the incorrect use of technical terms, incorrect quotations or even copying of foreign text passages creates a less professional impression of the company.
Social media - are you still posting or are you already inspiring?
Social media in particular offers a good opportunity for direct customer communication, but requires regular postings and also a prompt reaction to answers or questions from followers – especially when it comes to current events.
In everyday work the question arises, who in the short term even has time to write an article about a current event. Not suprisingly should probably, that the specialist staff with the appropriate know-how often does not have the time for this. So who is left?
Do not miss the chance to demonstrate your competence and to inspire customers in the entirety of your online and offline marketing measures.